How to Build a Lead-Generating Solar Panel Installation and Repair Website in 2025

Pain Points Solar Installation Business Owners Face

Running a solar installation business in 2025 comes with unique challenges. According to recent research, the top pain points include:

1. High Customer Acquisition Costs - Many solar companies spend too much money trying to get new customers, with marketing costs eating up 5-10% of annual revenue.
2. Websites That Don't Generate Leads - You might have a pretty website, but if it's not bringing in customers, it's just a digital brochure that nobody reads.
3. Growing Competition - The solar installation industry is becoming increasingly saturated in 2025, making it harder to stand out.
4. Market Volatility - According to Wood Mackenzie, after years of exponential growth, solar installations are expected to stagnate at 493 GWdc in 2025, a slight decline from 495 GW in 2024.
5. Rising Equipment Costs - Wood Mackenzie predicts module prices will increase again in 2025 to compensate for significant losses in profits that manufacturers have experienced.
6. Customer Education - Many potential customers don't understand the value and savings potential of solar installations.
7. Supply Chain Disruptions - Despite global oversupply driving module prices to record lows, U.S. importers face hurdles such as tariffs, antidumping laws, and compliance with the Uyghur Forced Labor Prevention Act.
8. Workforce Development Challenges - The Solar Energy Industries Association (SEIA) estimates that the U.S. must install an average of 30 GW of new solar capacity annually through 2030, meaning the demand for experienced solar installers will increase by 50% in the next five years alone.

The Growing Opportunity

Despite these challenges, the solar installation business remains strong! The market size of Solar Panel Installation in the US is $22.9 billion in 2025, showing a 5.4% growth from 2024. The industry has grown at a CAGR of 6.6% between 2020 and 2025.

According to the U.S. Energy Information Administration (EIA), solar power generation in the U.S. is projected to skyrocket by 75% from 163 billion kilowatt-hours (kWh) in 2023 to an impressive 286 billion kWh by 2025. The electric power sector will add 26 gigawatts (GW) of new solar capacity in 2025, boosting U.S. solar generation by 34%.

Solar pricing remains profitable, with excellent margins:

• Residential Solar Panel Installation: $15,000 - $25,000 (after incentives)
• Commercial Solar Panel Installation: between $50,000 and $600,000
• Off-Grid Solar System Installation: $45,000 - $65,000
• Grid-Tied Solar System Installation: $15,000 - $30,000
• Solar Panel Maintenance: $300 - $850 per year

2025 Solar Industry Trends to Capitalize On

To build an effective lead-generating website, it's important to understand the latest trends in the solar industry:

1. Advancements in PV Technology - New, more efficient materials like perovskite solar cells have the potential to reach 30% efficiency levels. Highlighting these advancements on your website can attract tech-savvy customers.
2. Building-Integrated Photovoltaics (BIPVs) - Solar cells built into PV glass windows and other building components are gaining popularity. Showcasing these innovative solutions can differentiate your business.
3. Solar-Powered Electric Vehicles (EVs) - As EV adoption skyrockets, the integration of solar panels directly into vehicles and charging stations is growing. Offering these services can attract environmentally conscious customers.
4. Floating Solar Farms - "Floater PV" installations on water bodies are expanding in 2025, reducing land use conflicts and improving efficiency due to water cooling effects.
5. Net Zero Communities - Entire neighborhoods powered by solar energy are becoming a reality, with shared solar arrays and energy storage systems demonstrating large-scale sustainability.
6. AI and Smart Solar Solutions - Artificial intelligence has transformed solar energy management, with AI-driven platforms optimizing energy production, monitoring performance, and predicting maintenance needs.
7. Energy Storage Integration - Pairing solar installations with energy storage systems is increasingly popular, with advancements in lithium-ion and next-generation solid-state batteries allowing homeowners and businesses to store excess energy.

Top 50 Solar Installation Keywords to Target

Based on the latest search data, here are the top keywords you should include on your website:

1. Solar panel installation (74,000 monthly searches)
2. Solar panel installation near me (60,500 monthly searches)
3. Solar panel cost (40,500 monthly searches)
4. Solar installation (33,100 monthly searches)
5. Solar companies near me (27,100 monthly searches)
6. Solar energy (22,200 monthly searches)
7. Solar panels for home (18,100 monthly searches)
8. Residential solar panels (14,800 monthly searches)
9. Commercial solar panels (12,100 monthly searches)
10. Solar panel system (9,900 monthly searches)
11. Solar power installation (8,100 monthly searches)
12. Solar panel installers near me (6,600 monthly searches)
13. Solar energy system (5,400 monthly searches)
14. Solar panel contractors (4,400 monthly searches)
15. Best solar panels (3,600 monthly searches)
16. Solar panel financing (3,400 monthly searches)
17. Solar panel incentives (3,200 monthly searches)
18. Solar panel tax credit (3,000 monthly searches)
19. Solar panel maintenance (2,900 monthly searches)
20. Solar battery storage (2,800 monthly searches)
21. Off-grid solar system (2,700 monthly searches)
22. Grid-tied solar system (2,600 monthly searches)
23. Solar panel efficiency (2,500 monthly searches)
24. Solar panel warranty (2,400 monthly searches)
25. Solar panel savings (2,300 monthly searches)
26. Solar panel calculator (2,200 monthly searches)
27. Solar panel ROI (2,100 monthly searches)
28. Solar panel rebates (2,000 monthly searches)
29. Solar energy benefits (1,900 monthly searches)
30. Solar panel lifespan (1,800 monthly searches)
31. Solar panel monitoring (1,700 monthly searches)
32. Solar panel cleaning (1,600 monthly searches)
33. Solar panel output (1,500 monthly searches)
34. Solar panel comparison (1,400 monthly searches)
35. Solar panel brands (1,300 monthly searches)
36. Solar panel types (1,200 monthly searches)
37. Solar panel design (1,100 monthly searches)
38. Solar panel quote (1,000 monthly searches)
39. Solar panel estimate (950 monthly searches)
40. Solar panel consultation (900 monthly searches)
41. Solar panel lease (850 monthly searches)
42. Solar panel purchase (800 monthly searches)
43. Solar panel investment (750 monthly searches)
44. Solar panel performance (700 monthly searches)
45. Solar panel certification (650 monthly searches)
46. Solar panel inspection (600 monthly searches)
47. Solar panel repair (550 monthly searches)
48. Solar panel upgrade (500 monthly searches)
49. Solar panel technology (450 monthly searches)
50. Solar panel innovation (400 monthly searches)

Examples of Top-Performing Solar Installation Websites

Let's look at some of the best solar installation websites in 2025 to get ideas:

1. SunPower (https://us.sunpower.com/)

What makes it great:

• Clean, modern design with clear service categories
• Interactive solar calculator
• Strong local SEO with city-specific pages
• Transparent pricing information
• Educational blog content about solar benefits and savings
• Virtual design tool showing how panels would look on a customer's home
• Detailed information about their high-efficiency panels and warranty

2. Tesla Solar (https://www.tesla.com/solar)

What makes it great:

• Sleek, minimalist design
• Virtual design tool
• Clear breakdown of services with high-quality images
• Customer testimonials prominently displayed
• Online ordering system
• Integration with their Powerwall battery storage system
• Emphasis on aesthetics and seamless roof integration

3. Sunrun (https://www.sunrun.com/)

What makes it great:

• Emphasis on savings and financial benefits
• Detailed FAQ section addressing common concerns
• Easy-to-navigate service options
• Strong branding and trust indicators
• Financing options clearly displayed
• Clear explanation of the installation process
• Strong emphasis on customer support and monitoring

4. Qcells (https://us.qcells.com/)

What makes it great:

• Unique, memorable branding
• Virtual solar assessment tool
• Clear call-to-action buttons throughout the site
• Educational videos explaining their services
• Strong local content for each service area
• Detailed product specifications for different panel types
• Information about their U.S. manufacturing facilities

5. Blue Raven Solar (https://blueravensolar.com/)

What makes it great:

• Modern design with bold visuals
• "Same-day consultation" highlighted prominently
• Tips for saving money on solar projects
• Strong emphasis on customer convenience
• Clear warranty information
• BluePower Plus+ financing option clearly explained
• Strong focus on customer reviews and testimonials

Essential Pages Your Solar Installation Website Must Have

Home Page

Your home page should:

• Clearly communicate your mission, services, and what customers can do on your website
• Include a simple form to collect visitor information
• Highlight key services like residential and commercial installations
• Display customer reviews and trust badges
• Show before and after pictures of your best work
• Feature an interactive savings calculator
• Highlight available tax incentives and rebates

Websites with strong home pages get up to 5x more leads!

About Us Page

Build trust by:

• Showcasing your company's expertise, experience, and values
• Highlighting your certifications and training
• Including photos of your team and completed projects
• Adding a map of your service area
• Sharing stories from happy customers
• Mentioning your commitment to sustainability
• Highlighting any community involvement or charitable initiatives

Websites with personal stories see 30% more engagement.

Services Pages

Create separate pages for each service:

1. Residential Solar Panel Installation ($15,000 - $25,000)
2. Commercial Solar Panel Installation ($50,000 - $600,000)
3. Off-Grid Solar System Installation ($45,000 - $65,000)
4. Grid-Tied Solar System Installation ($15,000 - $30,000)
5. Solar Panel Maintenance ($300 - $850 per year)
6. Solar Battery Storage Installation
7. Solar EV Charging Stations
8. Solar System Monitoring and Optimization

On each page:

• Explain what's included in the service
• Add price ranges for transparency
• Include before-and-after photos of projects
• Add a form specific to that service
• Include guarantees of your work
• Explain the benefits and ROI
• Address common questions about that specific service

Websites with detailed service pages get 116% more leads than those with general service information.

Projects/Portfolio Page

Showcase your completed projects with:

• High-quality before and after photos
• Details about the system size and type
• Customer testimonials
• Energy savings achieved
• Special features or challenges overcome
• Location information
• Timeline for completion

Contact Us Page

Make it easy for customers to reach you:

1. Add a contact form asking for name, phone number, email, and project details
2. Include clickable phone numbers
3. Show business hours and response times
4. Add a map showing your location
5. List any certifications or licenses you have
6. Provide multiple contact methods (phone, email, chat)
7. Set clear expectations for response time

Contact pages can increase inquiries by up to 50%!

Blog/Resources Page

Share helpful information like:

1. "How Much Can You Save With Solar in [Your City]?"
2. "Understanding Solar Tax Credits and Incentives in 2025"
3. "5 Signs Your Home is Perfect for Solar Panels"
4. "How to Choose the Right Solar Panel System Size"
5. "Solar Battery Storage: Is It Worth the Investment?"
6. "The Impact of Recent Tariffs on Solar Panel Prices"
7. "Perovskite vs. Silicon Solar Cells: What's the Difference?"
8. "How Net Metering Works in [Your State]"
9. "Maintaining Your Solar Panels: A Seasonal Guide"
10. "Commercial Solar: ROI for Different Business Types"

Businesses that blog get 67% more leads than those that don't!

Solar Calculator

Add an interactive tool that helps customers:

• Estimate their potential energy savings
• Calculate their carbon footprint reduction
• Determine the ideal system size for their needs
• Understand financing options and ROI
• See available tax incentives and rebates
• Compare different panel types and configurations
• Visualize panel placement on their property

Websites with interactive tools see 40% higher engagement!

Technical Solutions That Drive Results

Mobile Optimization

Ensure your site is mobile-friendly:

1. Use responsive design
2. Make phone numbers clickable
3. Optimize loading speed (40% of people leave if a site takes more than 3 seconds to load)
4. Keep forms short and simple on mobile
5. Use large, easy-to-tap buttons
6. Ensure images resize properly
7. Test on multiple devices and screen sizes

Mobile-friendly websites get 67% more leads than non-mobile sites.

SEO Solutions

Help people find you on Google by:

1. Using words like "solar installation in [your city]" throughout your website
2. Setting up and optimizing your Google Business Profile
3. Writing good titles and descriptions for each page
4. Using headings to organize your content
5. Adding descriptions to all your images
6. Creating content around seasonal solar topics
7. Building location-specific pages
8. Implementing schema markup for solar businesses

Local businesses that optimize for SEO get 35% more website traffic and 25% more leads.

Google Search Console & Bing Webmaster Tools

These free tools help you understand how search engines see your website:

1. Google Search Console

• Sign up at search.google.com/search-console
• Add your website and verify ownership
• Submit your sitemap.xml file
• Check for any errors Google finds on your site
• See which keywords are bringing people to your site
• Find out which pages get the most clicks
• Monitor mobile usability issues
• Track your site's performance over time

1. Bing Webmaster Tools

• Sign up at bing.com/webmasters
• Add and verify your website
• Submit your sitemap
• Check for crawl errors
• See how Bing ranks your pages
• Find opportunities to improve your rankings
• Analyze your backlink profile
• Access keyword research tools

Businesses that use these tools regularly see 25-30% better search performance.

Google Business Profile & Bing Places

These free business listings help you show up in local searches:

1. Google Business Profile

• Sign up at business.google.com
• Add your business name, address, phone number
• Choose your business category (Solar Installation Service)
• Add photos of your best work
• Get and respond to reviews
• Post updates about special offers
• Add service areas and business hours
• Include attributes like "veteran-owned" or "eco-friendly"

1. Bing Places for Business

• Sign up at bingplaces.com
• Add your business information
• Upload photos and videos
• Share special offers and events
• Respond to customer reviews
• Sync with your Google Business Profile
• Add business hours and payment methods

Businesses with complete listings get 7x more clicks than those with incomplete listings.

Conversion Elements

Turn visitors into leads by:

• Putting contact forms on EVERY page
• Making your phone number clickable and visible everywhere
• Adding a chat box for immediate questions
• Using pop-ups that offer something valuable (like a free solar assessment)
• Showing reviews near your contact forms
• Including clear calls-to-action
• Adding urgency elements like limited-time offers
• Displaying trust badges and certifications

Websites with multiple contact options get 3-5 times more leads!

Advanced Solutions for Better Results

Citation Solutions

Get listed on other websites:

• Make sure your name, address, and phone number are exactly the same everywhere
• List your business on Yelp, Angie's List, and HomeAdvisor
• Complete your Google Business Profile with photos and services
• Join your local Chamber of Commerce website
• Ask happy customers to leave reviews
• Get listed on solar-specific directories
• Join industry associations with member directories
• Create profiles on sustainability-focused platforms

Businesses with 40+ reviews get 3x more leads!

Backlink Solutions

Get links from other websites:

• Partner with local businesses like roofers or electricians
• Sponsor community events to get mentioned on their websites
• Write articles for home improvement websites
• Get featured in local news for special projects
• Join industry associations that list member websites
• Create shareable infographics about solar benefits
• Participate in local sustainability initiatives
• Offer to be a guest speaker at community events

Websites with quality backlinks rank 50% higher in Google searches.

Schema Markup Solutions

Help Google understand your website better:

• Add LocalBusiness schema to tell Google about your business
• Use Review schema to show star ratings in search results
• Add FAQ schema to get your questions featured in Google
• Include Service schema to highlight what you offer
• Add Organization schema for brand recognition
• Implement Product schema for your solar panel offerings
• Use PriceRange schema to indicate your pricing tier
• Add HowTo schema for installation guides

Websites with schema markup get 30% more clicks from search results!

Building Your Website Without Coding

You don't need to be a computer expert to build a great website. Tools like Snapps.ai make it easy with:

• Ready-to-use templates for solar installation businesses
• A simple drag-and-drop builder
• Built-in SEO tools
• Mobile-friendly designs
• Forms to capture leads
• Tools to track how you rank in local searches
• Integration with Google Analytics and Search Console
• Automatic schema markup generation
• Built-in blog functionality
• Social media integration

Click here to try Snapps.ai.

Step-by-Step Guide to Building Your Solar Installation Website

Step 1: Choose your website builder

Pick a tool like Snapps.ai that's made for lead generation. Don't use regular website builders that aren't focused on getting you customers.

Step 2: Pick a template

Choose a design that's made for solar businesses. Snapps.ai has templates specifically for solar installers.

Step 3: Make it your own

Use the simple drag-and-drop tools to:

• Change colors to match your business cards and trucks
• Add your own text that talks about your services
• Upload pictures of your best solar installations
• Add customer reviews and testimonials
• Put contact forms on every page
• Make sure your phone number is big and easy to find
• Add your logo and branding elements
• Customize the navigation menu

Step 4: Optimize for local searches

Help people in your area find you:

• Create pages for each city or neighborhood you serve
• Set up your Google Business Profile
• Make sure your address and phone number are the same everywhere
• Use words like "solar installation in [your city]" throughout your website
• Add local landmarks and references
• Include information about local solar incentives
• Mention local regulations and permitting processes

Step 5: Launch and keep improving

After your website is live:

• Check how many leads you're getting
• See which pages people visit most
• Try different headlines and buttons to see what works better
• Keep adding new content about solar tips and your recent projects
• Regularly update your portfolio
• Monitor your search rankings
• Respond to all inquiries promptly
• Collect and display new testimonials

Legal & Business Considerations

1. Establish an LLC: Form a Limited Liability Company (LLC) for liability protection and tax advantages.
2. Obtain Necessary Licenses: Ensure you have the required licenses and permits to operate your solar business.
3. Secure Your Website: Use HTTPS to protect your website visitors' data.
4. Privacy Policy: Include a privacy policy that complies with regulations like GDPR and CCPA.
5. Terms of Service: Clearly outline your terms of service and warranty information.
6. Accessibility Compliance: Ensure your website meets ADA guidelines for accessibility.
7. Insurance Coverage: Obtain proper insurance for your solar installation business.
8. Contract Templates: Develop clear, comprehensive contracts for your services.
9. Warranty Information: Clearly communicate warranty terms for products and installation.
10. Financing Disclosures: If you offer financing options, ensure all disclosures comply with consumer protection laws.
11. Environmental Compliance: Understand and communicate your adherence to environmental regulations.
12. Worker Safety Protocols: Document and share your commitment to worker safety.

Solar CRM and Software Solutions

Integrating the right software with your website can dramatically improve lead management and customer service:

1. Solar CRM Systems

• SolarSuccess by WORKetc
• HubSpot Solar CRM
• Solargraf
• Energy Toolbase
• SolarNexus

These systems help you:

• Track leads from initial contact through installation
• Manage customer relationships
• Schedule site assessments and installations
• Generate proposals and contracts
• Monitor project progress

1. Solar Design Software

• Aurora Solar
• PVsyst
• HelioScope
• PVComplete
• SolarEdge Designer

These tools allow you to:

• Create accurate system designs
• Model energy production
• Generate shade analysis
• Visualize panel placement
• Calculate ROI and payback periods

1. Proposal Generation Tools

• Enerflo
• PVBid
• SolarReviews
• Solargraf
• Energy Toolbase

These platforms help you:

• Create professional proposals
• Calculate accurate pricing
• Show financing options
• Demonstrate energy savings
• Close deals faster

Financing Options to Highlight on Your Website

One of the biggest barriers to solar adoption is upfront cost. Highlighting these financing options can help convert more leads:

1. Solar Loans

• Typically 5-20 year terms
• Fixed interest rates (3.99-8.99% in 2025)
• Customer owns the system and gets tax benefits
• Monthly loan payment often less than previous electric bill

1. Solar Leases

• No money down option
• Fixed monthly payments
• Installation company owns and maintains the system
• Typically 20-25 year terms
• Usually includes performance guarantees

1. Power Purchase Agreements (PPAs)

• Customer pays for power produced, not the equipment
• Typically lower rate than utility company
• No maintenance responsibility for homeowner
• Usually includes performance guarantees
• 20-25 year terms common

1. PACE Financing

• Property Assessed Clean Energy
• Tied to property, not individual
• Repaid through property tax assessments
• Can transfer to new homeowner if property is sold
• Available in 30 states as of 2025

1. Home Equity Loans/HELOCs

• Uses home equity as collateral
• Often offers lower interest rates
• May be tax-deductible
• Flexible terms

1. Federal & State Incentives

• Federal Investment Tax Credit (30% through 2032)
• State tax credits (vary by location)
• Local utility rebates
• Solar Renewable Energy Certificates (SRECs)

Clearly explaining these options on your website helps customers understand how they can afford solar, increasing your conversion rates.

Need Help With Your Website?

While Snapps.ai makes website building easier, many solar installation business owners are too busy to build their own websites.

Ready to discover how many potential customers your current website is missing?

Email us at serge@digileadgenbot.com to schedule a free website and local SEO audit. We'll analyze your current online presence and show you exactly what changes could help you attract more qualified solar installation customers.

Why Choose Snapps.ai Over Other Website Builders

When comparing Snapps.ai to other popular website builders, there are several key advantages:

• Better SEO Tools - Snapps.ai offers more advanced SEO tools specifically designed for local businesses
• More Reliable - Some Wix users report sudden website unpublishing issues
• More Affordable - Snapps.ai offers more affordable hosting plans (starting at just $19 per month)
• Faster Performance - Dual hosting on AWS Amazon servers ensures faster website loading
• Better Mobile Experience - Provides better mobile responsiveness for visitors on phones and tablets
• Easier to Use - Much lower learning curve than Webflow and more customization options than GoDaddy
• Lead Generation Focus - Specifically designed for service businesses rather than e-commerce
• Industry-Specific Templates - Pre-designed templates for solar businesses
• Integrated Marketing Tools - Built-in email marketing and lead nurturing capabilities
• Superior Support - Dedicated customer support team familiar with solar industry needs

Content Marketing Strategies for Solar Companies

Creating valuable content is one of the most effective ways to attract and convert leads:

1. Educational Blog Posts

• "How Solar Panels Work: A Simple Explanation"
• "The True Cost of Solar: Breaking Down the Numbers"
• "Solar Myths Debunked: Separating Fact from Fiction"
• "Understanding Net Metering in [Your State]"
• "Solar Panel Maintenance: What Homeowners Need to Know"

1. Case Studies

• Feature real customers with real results
• Include before and after utility bills
• Show system specifications
• Include photos of the installation
• Quote the customer about their experience

1. Video Content

• Installation time-lapses
• Customer testimonials
• Educational videos about solar technology
• Virtual tours of completed projects
• Live Q&A sessions about solar energy

1. Infographics

• Environmental impact of solar energy
• Comparison of solar vs. traditional energy costs
• How solar panels work
• Solar installation process timeline
• Available tax incentives and rebates

1. Email Newsletters

• Industry news and updates
• Special offers and promotions
• Customer success stories
• Maintenance tips and reminders
• Local solar events and workshops

1. Downloadable Resources

• Solar buying guides
• Checklists for evaluating solar companies
• ROI calculators
• Home energy efficiency tips
• Solar maintenance schedules

Quick Wins You Can Implement Today

Here are 10 things you can do right now to start getting more solar installation leads:

1. Claim Your Google Business Profile - This takes 5 minutes and helps you show up in local searches right away.
2. Add Your Phone Number to the Top of Every Page - Make sure it's clickable on mobile phones.
3. Take Before/After Photos of Your Next Solar Installation - These are powerful for showing what you can do.
4. Ask Your 3 Happiest Customers for Reviews - Send them a direct link to your Google Business Profile to make it easy.
5. Create a Simple Lead Capture Form - Just ask for name, phone, email, and project type.
6. Check Your Website on a Mobile Phone - Make sure it looks good and is easy to use.
7. Add Your City Name to Your Website Title - Change it from "Best Solar Installer" to "Best Solar Installer in [Your City]".
8. Create a Special Offer - Something like "Free Solar Assessment" or "No Money Down Installation".
9. Add Prices to Your Website - Even a simple range helps people know if they can afford you.
10. Highlight Available Incentives - In 2025, customers care about tax credits and rebates.

These small steps can increase your leads by 30-50% in just a few weeks!

Handling Objections on Your Website

Address common customer concerns proactively:

1. "Solar is too expensive"

• Show financing options with $0 down
• Calculate long-term savings
• Highlight available incentives and rebates
• Compare to rising utility costs

1. "My roof isn't suitable"

• Explain modern mounting solutions
• Showcase ground-mounted alternatives
• Discuss community solar options
• Offer free roof assessments

1. "Solar doesn't work in my area"

• Show local solar irradiance data
• Feature case studies from nearby customers
• Explain how panels work even on cloudy days
• Provide regional production estimates

1. "The technology will improve, so I should wait"

• Explain current efficiency levels
• Calculate the cost of waiting (in lost savings)
• Discuss upgrade options for the future
• Highlight current incentives that may expire

1. "Solar panels will damage my roof"

• Explain modern mounting techniques
• Discuss how solar can actually protect roofs
• Highlight your workmanship warranty
• Show before/after installation photos

Conclusion

A good solar installation website can be your best salesperson, bringing in new customers 24/7. The US solar installation market is worth $22.9 billion in 2025, growing at a CAGR of 6.6% since 2020. This creates a huge opportunity for solar businesses with effective lead generation websites.

According to a recent survey, 78% of solar installers expect to sell more solar in 2025 than they did in 2024, with 38% of all solar companies expecting to grow this year. Despite the market being saturated, there's still room for businesses with strong online presence to capture high-value leads.

Whether you build it yourself using Snapps.ai or get our team to do it for you, investing in a lead-generating website is one of the smartest moves for your solar installation business in 2025.

Click here to try Snapps.ai and start building your lead-generating website today

Remember, the best websites don't just look good—they actively work to bring you new customers. By implementing the strategies in this guide, you'll be well on your way to creating a website that generates leads while you focus on what you do best: providing excellent solar installation services.