How to Build a Lead-Generating Deck & Fence Service business Website in 2025

Pain Points Deck & Fence Business Owners Face

Running a deck and fence business in 2025 comes with many challenges. According to recent research, the top pain points include:

1. High Customer Acquisition Costs - Many business owners spend too much money trying to get new customers, with marketing costs typically running 5-10% of annual revenue.
2. Websites That Don't Generate Leads - You might have a pretty website, but if it's not bringing in customers, it's just a digital brochure that nobody reads.
3. Confusing Website Navigation - Many deck and fence websites mix up information for different audiences (homeowners, contractors, dealers), making it hard for anyone to find what they need.
4. Poor Mobile Experience - About 70-80% of people looking for deck and fence services use their phones, but many websites don't work well on mobile devices.
5. Unclear Calls to Action - Without clear buttons telling visitors what to do next, potential customers leave without contacting you.
6. Low Return on Marketing Investment - It's hard to tell if your marketing dollars are actually bringing in business.
7. Competition from Big Box Stores - The outdoor living industry is flooded with competition from big stores and online retailers.
8. Labor Shortages - Finding skilled workers is harder than ever in 2025.
9. Rising Material Costs - With the fencing market worth $36.84 billion globally in 2025, material costs continue to rise.
10. Weather Delays - Outdoor work depends on good weather, which can cause scheduling problems.

The Growing Opportunity

Despite these challenges, the deck and fence business is booming! The fencing market is worth $36.84 billion globally in 2025, with the US market accounting for $10.75 billion and growing at a 5.2% CAGR. The wooden decking market is expected to reach $26 billion in 2025 and grow to $33.80 billion by 2030.

The composite decking market is growing even faster - estimated to grow by $3.99 billion from 2025-2029, at a CAGR of 16.6%! North America accounts for 32% of the composite decking market in 2025.

Top 50 Deck & Fence Keywords to Target

Based on the latest search data, here are the top keywords you should include on your website:

Deck Keywords:

1. Composite deck (74,000 monthly searches)
2. Composite decking (74,000 monthly searches)
3. Deck builder (40,500 monthly searches)
4. Deck builders near me (33,100 monthly searches)
5. Deck designs (18,100 monthly searches)
6. Decking designs (12,100 monthly searches)
7. Deck contractors near me (9,900 monthly searches)
8. Deck repair (8,100 monthly searches)
9. Deck contractor (6,600 monthly searches)
10. Deck design ideas (6,600 monthly searches)
11. Cost to build a deck (5,400 monthly searches)
12. Deck building (5,400 monthly searches)
13. Deck companies near me (5,400 monthly searches)
14. Deck contractors (5,400 monthly searches)
15. Patio and deck designs (5,400 monthly searches)
16. Best composite decking (4,400 monthly searches)
17. Deck construction (4,400 monthly searches)
18. Deck installation near me (3,600 monthly searches)
19. Outdoor deck (3,600 monthly searches)
20. Deck restoration (2,900 monthly searches)
21. Deck replacement (2,400 monthly searches)
22. Deck replacement cost (2,400 monthly searches)
23. Best wood for decks (1,900 monthly searches)
24. Deck building plans (1,600 monthly searches)
25. Trex deck designer (1,600 monthly searches)

Fence Keywords:

1. Fence contractor (2,400 monthly searches)
2. Fence contractors near me (2,300 monthly searches)
3. Fence installation cost (1,900 monthly searches)
4. Fence contractors (1,500 monthly searches)
5. Fence contractor near me (600 monthly searches)
6. Fence companies in my area (400 monthly searches)
7. Fence contractors near my location (400 monthly searches)
8. Fence companies around me (300 monthly searches)
9. Electric fence contractor (200 monthly searches)
10. Fence installation cost calculator (150 monthly searches)
11. Vinyl fence contractors near me (100 monthly searches)
12. Contractor for fence installation (100 monthly searches)
13. Privacy fence contractor (100 monthly searches)
14. Chain link fence contractor near me (90 monthly searches)
15. Wood fence contractor (80 monthly searches)
16. Vinyl fence contractors (80 monthly searches)
17. Vinyl fence contractor (60 monthly searches)
18. Chain link fence contractor (60 monthly searches)
19. Electric fence companies (50 monthly searches)
20. A fence company (30 monthly searches)
21. Wood fence contractor near me (30 monthly searches)
22. Fence installation quote (30 monthly searches)
23. Fence repair contractor (30 monthly searches)
24. Electric fence construction (10 monthly searches)
25. Metal fence contractor (10 monthly searches)

Examples of Top-Performing Deck & Fence Websites

Let's look at some of the best deck and fence websites in 2025 to get ideas:

1. Hen-House Decks (https://ohiodecking.com)

What makes it great:

• High-resolution images of beautiful decks against nice backgrounds
• Blog entries with design tips that help and inspire visitors
• Shows awards, client testimonials, and reviews to build trust
• Simple contact form, phone number, and social media links

2. A Deck Above (https://www.houzz.com/professionals/decks-patios-and-outdoor-enclosures/a-deck-above-pfvwus-pf~1419344141)

What makes it great:

• Beautiful image of a well-built deck right on the homepage
• Simple menu that makes it easy to find what you're looking for
• Free estimate button in the middle of the page
• Brief descriptions of their services

3. StoneDeks (https://stonedeks.com/resources/)

What makes it great:

• Welcoming homepage with high-quality pictures
• Clear, simple navigation options
• Professional photos showing their stone decking solutions
• Live chat option for immediate help

4. Trex (https://www.trex.com)

What makes it great:

• Interactive deck design tool
• Clear product categories and comparison tools
• High-quality project galleries showing real installations
• Detailed resources for both homeowners and contractors

5. Fence Workshop (https://www.fenceworkshop.com)

What makes it great:

• Simple navigation broken down by fence type
• Clear pricing information
• Before and after gallery
• Strong local SEO with dedicated city pages

Solutions: Building a Website That Actually Works

Home Page Solutions

Your home page should:

• Have a big, clear headline that tells what problems you solve
• Include a simple form at the top to collect visitor information
• Show before and after pictures of your best work
• Display reviews from happy customers (92% of people trust reviews from others)
• Have buttons that say "Contact Us" or "Get a Free Quote" in several places

Research shows that websites with contact forms on the home page get 5 times more leads!

About Us Page Solutions

Make people trust you by:

• Telling your company's story in a friendly way
• Showing pictures of your team and mentioning special training
• Including a map of where you work
• Sharing stories from happy customers
• Adding another contact form with a "Schedule a Free Consultation" button

Websites with personal stories get 30% more engagement from visitors.

Service Pages Solutions

Create separate pages for each service:

• Deck Design
• Deck Installation & Repair ($25-$50 per square foot for installation, $2-$5 per square foot for repair)
• Deck Replacement ($30-$55 per square foot)
• Fence Installation & Repair ($2,500-$7,500 per 100 linear feet for wood fence)
• Pergolas & Gazebos
• Composite Decking

On each page, include:

• Clear descriptions of what you do
• A form specific to that service
• Price ranges so people know what to expect
• Guarantees of your work
• Before and after pictures
• A big button to request this specific service

Websites with detailed service pages get 116% more leads than those with general service information.

Location Pages Solutions

Stand out in your local area by:

• Making a separate page for each city or neighborhood you serve
• Mentioning local landmarks or common challenges in that area
• Including testimonials from customers in that specific area
• Adding a Google map showing your service area
• Offering special deals for people in that location

Local pages can increase your Google ranking by 25% for searches in those areas!

Contact Us Page Solutions

Make it easy for people to reach you:

• Include a form that asks for name, phone, email, and project details
• Add your phone number in big, clickable text
• Show your email address and business hours
• Add a map showing your service area
• List any certifications or licenses you have
• Promise a quick response time (like "We'll respond within 4 business hours")

A good contact page can increase form submissions by up to 50%!

FAQ Page Solutions

Answer common questions like:

• "How much does deck installation cost in [your city]?"
• "What's the difference between composite and wood decking?"
• "How long does it take to build a new deck?"
• "Do I need a permit to build a deck in [your city]?"
• "What maintenance is required for a new deck?"

Websites with FAQ pages get 30% more time spent on site and higher conversion rates.

Blog Page Solutions

Share helpful information by:

• Writing articles about seasonal deck and fence care tips
• Creating posts about common problems in your area
• Sharing before and after stories of projects you've completed
• Ending each article with an invitation to contact you

Businesses that blog get 67% more leads than those that don't!

Here are 10 blog post ideas that will help you rank higher:

1. "10 Popular Deck Designs for [Your City] Homes in 2025"
2. "Wood vs. Composite Decking: Which is Right for Your Home?"
3. "How to Maintain Your Fence in [Your Climate]"
4. "Before & After: Amazing Deck Transformation in [Local Neighborhood]"
5. "5 Pergola Designs That Will Transform Your Backyard"
6. "How Much Does a New Deck Cost in [Your City]?"
7. "DIY Deck Repairs vs. Hiring a Professional: What's Worth Your Money"
8. "7 Ways a New Deck Can Increase Your Home's Value"
9. "The Best Time to Build a Deck in [Your Region]"
10. "Privacy Fence Options for Homeowners in [Your City]"

Technical Solutions That Drive Results

Mobile-Friendly Design Solutions

Make your website work well on phones by:

• Ensuring it looks good on all screen sizes
• Using buttons big enough to tap with a finger
• Making sure it loads quickly (under 3 seconds)
• Making phone numbers clickable for easy calling
• Keeping forms short and simple on mobile

Mobile-friendly websites get 67% more leads than non-mobile sites.

SEO Solutions

Help people find you on Google by:

• Using words like "deck builder in [your city]" throughout your website
• Setting up and optimizing your Google Business Profile
• Writing good titles and descriptions for each page
• Using headings to organize your content
• Adding descriptions to all your images

Local businesses that optimize for SEO get 35% more website traffic and 25% more leads.

Google Search Console & Bing Webmaster Tools

These free tools help you understand how search engines see your website:

1. Google Search Console

• Sign up at search.google.com/search-console
• Add your website and verify ownership
• Submit your sitemap.xml file
• Check for any errors Google finds on your site
• See which keywords are bringing people to your site
• Find out which pages get the most clicks

1. Bing Webmaster Tools

• Sign up at bing.com/webmasters
• Add and verify your website
• Submit your sitemap
• Check for crawl errors
• See how Bing ranks your pages
• Find opportunities to improve your rankings

Businesses that use these tools regularly see 25-30% better search performance.

Google Business Profile & Bing Places

These free business listings help you show up in local searches:

1. Google Business Profile

• Sign up at business.google.com
• Add your business name, address, phone number
• Choose your business category (Deck Builder, Fence Contractor)
• Add photos of your best work
• Get and respond to reviews
• Post updates about special offers

1. Bing Places for Business

• Sign up at bingplaces.com
• Add your business information
• Upload photos and videos
• Share special offers and events
• Respond to customer reviews

Businesses with complete listings get 7x more clicks than those with incomplete listings.

Conversion Element Solutions

Turn visitors into leads by:

• Putting contact forms on EVERY page
• Making your phone number clickable and visible everywhere
• Adding a chat box for immediate questions
• Using pop-ups that offer something valuable (like a free quote)
• Showing reviews near your contact forms

Websites with multiple contact options get 3-5 times more leads!

Advanced Solutions for Better Results

Citation Solutions

Get listed on other websites:

• Make sure your name, address, and phone number are exactly the same everywhere
• List your business on Yelp, Angie's List, and HomeAdvisor
• Complete your Google Business Profile with photos and services
• Join your local Chamber of Commerce website
• Ask happy customers to leave reviews

Here's a checklist of the top 10 citation sites for deck and fence businesses:

1. Google Business Profile
2. Yelp
3. HomeAdvisor
4. Angie's List
5. Better Business Bureau
6. Thumbtack
7. Houzz
8. Nextdoor
9. Yellow Pages
10. Local Chamber of Commerce

Businesses with 40+ reviews get 3x more leads!

Backlink Solutions

Get links from other websites:

• Partner with local businesses like lumber yards
• Sponsor community events to get mentioned on their websites
• Write articles for home and garden websites
• Get featured in local news for special projects
• Join industry associations that list member websites

Websites with quality backlinks rank 50% higher in Google searches.

Try these 5 proven ways to get quality backlinks:

1. Create a scholarship for local students interested in construction or design
2. Donate a deck to a community center and get mentioned on their website
3. Write a guest post for a local real estate agent's blog about increasing home value with decks
4. Partner with complementary businesses (like landscapers or pool installers) for referrals and links
5. Join and get listed on industry association websites like the North American Deck and Railing Association

Schema Markup Solutions

Help Google understand your website better:

• Add LocalBusiness schema to tell Google about your business
• Use Review schema to show star ratings in search results
• Add FAQ schema to get your questions featured in Google
• Include Service schema to highlight what you offer

Websites with schema markup get 30% more clicks from search results!

Here's a simple example of LocalBusiness schema code you can add to your website:

xml

<script type="application/ld+json">

{

  "@context": "https://schema.org",

  "@type": "HomeAndConstructionBusiness",

  "name": "Your Deck & Fence Company Name",

  "image": "https://www.yourwebsite.com/images/logo.jpg",

  "telephone": "(555) 555-5555",

  "address": {

  "@type": "PostalAddress",

  "streetAddress": "123 Main Street",

  "addressLocality": "Your City",

  "addressRegion": "Your State",

  "postalCode": "12345",

  "addressCountry": "US"

  },

  "geo": {

  "@type": "GeoCoordinates",

  "latitude": 40.7128,

  "longitude": -74.0060

  },

  "url": "https://www.yourwebsite.com",

  "priceRange": "$$",

  "openingHoursSpecification": [

  {

  "@type": "OpeningHoursSpecification",

  "dayOfWeek": [

  "Monday",

  "Tuesday",

  "Wednesday",

  "Thursday",

  "Friday"

  ],

  "opens": "08:00",

  "closes": "17:00"

  }

  ]

}

</script>

The Gary Vee Content Strategy for Deck & Fence Companies

Following Gary Vaynerchuk's content strategy means giving away your best information for free. This builds trust and shows you're an expert. Here's how to do it:

1. Document, Don't Create - Show real projects as they happen. Take before, during, and after photos of every deck and fence you build.
2. Repurpose Everything - Turn one piece of content into many:

• Take photos of a project
• Write a blog post about it
• Make a short video for social media
• Create a longer YouTube video
• Share tips on Facebook and Instagram

1. Give Away Your Knowledge - Share exactly how you build decks and fences. Most people won't do it themselves, but they'll trust you more.
2. Answer Every Question - When someone asks a question online, answer it completely and honestly, even about pricing.
3. Be Consistent - Post content regularly, not just when you're not busy.

Businesses that follow this strategy see 4-5x more engagement than those who hold back information.

Building Your Website Without Coding

You don't need to be a computer expert to build a great website. Tools like Snapps.ai make it easy with:

• Ready-to-use templates for deck and fence businesses
• A simple drag-and-drop builder
• Built-in SEO tools
• Mobile-friendly designs
• Forms to capture leads
• Tools to track how you rank in local searches

Step-by-Step Guide to Building Your Deck & Fence Website

Step 1: Choose your website builder

Pick a tool like Snapps.ai that's made for lead generation. Don't use regular website builders that aren't focused on getting you customers.

Step 2: Pick a template

Choose a design that's made for deck and fence businesses. Snapps.ai has templates specifically for outdoor construction companies.

Step 3: Make it your own

Use the simple drag-and-drop tools to:

• Change colors to match your business cards and trucks
• Add your own text that talks about your services
• Upload pictures of your best deck and fence work
• Add customer reviews and testimonials
• Put contact forms on every page
• Make sure your phone number is big and easy to find

Step 4: Optimize for local searches

Help people in your area find you:

• Create pages for each city or neighborhood you serve
• Set up your Google Business Profile
• Make sure your address and phone number are the same everywhere
• Use words like "deck builder in [your city]" throughout your website

Step 5: Launch and keep improving

After your website is live:

• Check how many leads you're getting
• See which pages people visit most
• Try different headlines and buttons to see what works better
• Keep adding new content about deck and fence tips and your recent projects

Need Help With Your Website?

While Snapps.ai makes website building easier, many deck and fence business owners are too busy to build their own websites.

Ready to discover how many potential customers your current website is missing?

Email us at serge@digileadgenbot.com to schedule a free website and local SEO audit by March 31st. We'll analyze your current online presence and show you exactly what changes could help you attract more qualified deck and fence customers.

Why Choose Snapps.ai Over Other Website Builders

When comparing Snapps.ai to other popular website builders, there are several key advantages:

• Better SEO Tools - Snapps.ai offers more advanced SEO tools specifically designed for local businesses
• More Reliable - Some Wix users report sudden website unpublishing issues
• More Affordable - Snapps.ai offers more affordable hosting plans (starting at just $19 per month)
• Faster Performance - Dual hosting on AWS
• Faster Performance - Dual hosting on AWS Amazon servers ensures faster website loading
• Better Mobile Experience - Provides better mobile responsiveness for visitors on phones and tablets
• Easier to Use - Much lower learning curve than Webflow and more customization options than GoDaddy
• Lead Generation Focus - Specifically designed for service businesses rather than e-commerce

According to Marcus, a co-founder of a small business, "Snapps is an absolute gem when it comes to building lead generation websites. It is very user-friendly that allows complete control over how your website looks and feels. I have never found a better lead generation website builder than Snapps."

Quick Wins You Can Implement Today

Here are 10 things you can do right now to start getting more leads:

1. Claim Your Google Business Profile - This takes 5 minutes and helps you show up in local searches right away.
2. Add Your Phone Number to the Top of Every Page - Make sure it's clickable on mobile phones.
3. Take Before/After Photos of Your Next Project - These are powerful for showing what you can do.
4. Ask Your 3 Happiest Customers for Reviews - Send them a direct link to your Google Business Profile to make it easy.
5. Create a Simple Lead Capture Form - Just ask for name, phone, email, and project type.
6. Check Your Website on a Mobile Phone - Make sure it looks good and is easy to use.
7. Add Your City Name to Your Website Title - Change it from "Best Deck Builder" to "Best Deck Builder in [Your City]".
8. Create a Special Offer - Something like "Free Design Consultation" or "10% Off for New Customers".
9. Add Prices to Your Website - Even a simple range helps people know if they can afford you.
10. Set Up Google Analytics - It's free and shows you how people are finding and using your website.

These small steps can increase your leads by 30-50% in just a few weeks!

Conclusion

A good deck and fence website can be your best salesperson, bringing in new customers 24/7. The fencing industry is growing to $36.84 billion globally by 2025, with the US market accounting for $10.75 billion. The wooden decking market is expected to reach $26 billion in 2025 and grow to $33.80 billion by 2030.

Whether you build it yourself using Snapps.ai or get our team to do it for you, investing in a lead-generating website is one of the smartest moves for your deck and fence business in 2025.

Click here to try Snapps.ai and start building your lead-generating website today

Remember, as Gary Vee says, "The best marketing strategy ever: CARE." Show that you care about solving people's problems through your website, and the leads will follow.